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The corset stopped selling, so the company's new CEO decided to develop new products. Then in 1973 Warner Company made history by assigning to cup sizes. The ABC way of bra sizing is still
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Warners (1874)
Bra - Wikipedia
Bra History: How A War Shortage Reshaped Modern Shapewear : NPR
History of The Warner Brother's Corset Company - Corsets
Vintage APR 1945 advertising catalog WARNER'S Bra / Corset ADs Warnergram
Warner Archives The Underpinnings Museum
This is an original 1909 black and white print ad for Warner's Rust-Proof Corsets by The Warner Brothers Company of New York, San Francisco and
1909 Ad Warner Brothers Co Rust Proof Corsets Bias Cut - ORIGINAL MX5
Warner Brothers Corset Factory – Bridgeport, Connecticut - Atlas Obscura
Warner Brothers Corset Factory – Bridgeport, Connecticut - Atlas Obscura
Vintage Lingerie Ad
Cup them right – The Rules for Bra Shopping – Appleblossom
Warners (1874)
Warner Brothers Corset Factory – Bridgeport, Connecticut - Atlas Obscura
Vintage Warners Bra