Peroni Nastro Azzurro Stile Capri targets younger consumers

Peroni Nastro Azzurro is launching the brand new Peroni Nastro Azzurro Stile Capri, a light lager with lower bitterness. The latest innovation features a subtle spritz of Italian lemon. Peroni Nastro Azzurro Stile Capri has a lower ABV (4.2%) than the brand’s core lager product and is aimed at younger consumers within the category. The new addition to the Peroni Nastro Azzurro family is inspired by the taste of Capri, an island in Italy’s Bay

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Peroni Nastro Azzurro Stile Capri targets younger consumers