Direct-to-consumer Bra Brand Parade Valued at $200 Million

Parade is just one of several innerwear brands raising hundreds of millions of dollars, hoping to take share in the intimates market.

How Parade Underwear Took Over Instagram The New York Times, 53% OFF

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This College Dropout's $200 Million Company Is Changing How Gen Z Buys Underwear

Parade bralettes review: How Parade's new bralettes hold up to big boobs

The 'internet's favorite underwear' brand, Parade, is sold

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I'm a Self-Proclaimed Bra-Hater, but I'm Obsessed With Parade's New BralettesHelloGiggles

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Parade bralettes review: How Parade's new bralettes hold up to big boobs

Gen Z underwear start-up Parade snapped up by Fruit of the Loom license-holder

This College Dropout's $200 Million Company Is Changing How Gen Z Buys Underwear

Briefing: DTC Startup Parade Sells For Fraction of $200M Valuation — The Information