Love, Commerce, and Evolution: The Complex Tale of Valentine's Day in India - smallcase

February 14th, a day synonymous with red roses, heart-shaped chocolates, and grand gestures of affection, has transcended its Western roots to become a global phenomenon. In India, Valentine’s Day has not only embraced the traditions of love but has also evolved into a multi-billion rupee industry, reflecting the country’s changing socio-economic landscape. To understand this […]

Case Study: How HERSHEY'S challenged the traditional association of Valentine's Day with integrated marketing, garnering 10 Mn+ reach

Modern Love: India's Dating Industry - smallcase

iDiva on X: Their “small love story” is a landmark of queer love in India. #ValentinesDay / X

History elizabethsvines

Emotional Connections to Economic Success: Unraveling the Nostalgic Powerhouses - smallcase

Move over the Gold rush, it's time for the Lithium craze! - smallcase

Seven Days, March 26, 2014 by Seven Days - Issuu

Our new Valentine's Day Litho Stay Connected Packet features 11 of our favorite Valentine's Day designs with a focus on the litho designs in

Valentine's Day Litho Stay Connected Packet

Love, Commerce, and Evolution: The Complex Tale of Valentine's Day in India - smallcase