The New Adidas Sports Bras Are So Supportive, It's No Wonder The Campaign Went Viral - Narcity

Adidas shocked the internet last week with a titillating new ad campaign depicting a grid of bare breasts to promote their new sports bra collection. Since no actual sports bras were shown in the photo that went viral on Twitter, we were curious to see what the hype was all about.

7 Sports Bras You Should Be Wearing, Based On Your Workout - Narcity

Adidas Frees the Nipple With Its New Sports-Bra Campaign for Women - WSJ

Adidas New Sports Bra Collection - Narcity

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New Adidas advertisement banned for showing bare breasts, the brand says it stands by it - Entertainment News

The New Adidas Sports Bras Are So Supportive, It's No Wonder The Campaign Went Viral - Narcity

Adidas Frees the Nipple With Its New Sports-Bra Campaign for Women - WSJ

Adidas Frees the Nipple With Its New Sports-Bra Campaign for Women - WSJ

Adidas sports bra ads banned for being likely to cause widespread offence, Advertising

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Support For All: Why We Re-Engineered Our Entire Sports Bra Portfolio

Adidas sports bra advertisement banned for showing women's breasts