The 'internet's favorite underwear' brand, Parade, is sold

The manufacturer and licensee of Fruit of the Loom buys the DTC intimates retailer.

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Underwear Brand Parade, Beloved by Gen Z, Launches at Target

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Sustainable Intimates Brand Parade Launches At Target

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Parade Donating 1,000 Pairs of Underwear to LGBTQ+ Centers

Sustainable Intimates Brand Parade Launches At Target

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The 'internet's favorite underwear' brand, Parade, is sold

Best Selling Underwear – Parade