New survey reveals the rapid rise of yoga — and why some people

A recently published study confirms what many of us have already observed: the popularity of yoga in the U.S. is exploding. More Americans now practice yoga than ever before — and they’re enjoying a range of health and wellness benefits associated with it. While there are still some negative

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PDF) Selling Yoga 'Off the Mat': A 10-year Analysis of Lifestyle Advertorials in Yoga Journal Magazine