Letter from gen Z: why thrifting is the future of fashion

Amid a growing trend of brands investing in resale opportunities – and on the heels of ’s acquisition of secondhand shopping app Depop for $1.6bn – it’s more apparent than ever that today’s consumers demand sustainable fashion. The Drum’s resident gen Z expert Emily Johnson examines why thrifting is more than just a trend – and how brands can make the most of the ‘vintage’ and ‘upcycling’ movements.

2024 Instagram Trend Talk: Indian Gen Z Are Trend-Setters!

Mindful Marketing - Mindful Matters Blog - Mindful Marketing

Send an offer (unless FIRM) not a thrifter! - Media

Gen Z will drive explosive growth in secondhand sales, says

How does the Indian gen-Z shop?

Sustainability, Free Full-Text

The Secondhand Resale Shopping Trend 2023: Climate Change Effects

Depop - Recent News & Activity

Send an offer (unless FIRM) not a thrifter! - Media

BoF’s guide to why and how Gen-Z in the US engages with fashion — defining six personality clusters and examining behaviours through social media

Gen-Z and Fashion in the Age of Realism