How to Market Your ARERA Award…

As a Winner of an ARERA, CONGRATULATIONS!

There are a few ways you can capitalise on your new found win and create an enviable market position. As a Winner, you can make the most of your win and really leverage your ARERA to work for you and help you create the stand out factor in your market.

Here’s a list of a few ways you will be able to include your Winner status, thank your community and leverage your ARERA’s Win:

 

  • Press Release in your local paper including photos and explaining what the ARERA’s are all about to create awareness in your market.
  • Copy of award in Pre-listing Kit together with congratulatory third party letter from Principal/Manager.
  • Tag on the end of email along with your job title. “Winner of Australasian Real Estate Results Award”.
  • Click through on website for more detail. Here you can mention awards won over the years and talk a little about RER.
  • Specific messages. For example if you’re a Winner of the Agent Achiever category could say “Interested in talking with the Agent Achiever of the Year?”.
  • Thank you letter to all clients for having faith, commitment & trust in you to do a great job in either helping to buy or sell property.
  • Include finalist details as well as your winners in all marketing
  • Letter to pipeline Sellers – Potential Sellers
  • ARERA logo on business card
  • Mail out to Business Base both Sales & Property Management
  • Leverage from a recruitment point of view. E.g. Principal of the Year – great opportunity here!
  • If it is viable in your area, radio – live, recorded commercials, specialised segment
  • Featured in Agency Newsletter to database
  • Update website
  • Slideshow of ARERA’s images on your website
  • Get sign writing or a window sticker featuring your award win
  • Send specific ‘thank you’ cards to clients
  • Update Facebook,  Tweet about it, Blog about it, Youtube video
  • Send letter from Principal (third party) to winning Agent’s Pipeline
  • Update both Property Management and Sales packs – regardless of category of award
  • Advertorial in local paper
  • Have professional photos taken in local area (iconic landmark) for promotional use
  • Ensure all electronic stationery is updated.
  • Hold a movie night for your top clients and present your award to them again.

How to Market being a Finalist…

As a Finalist you have been selected as one of the top real estate professionals from around RER Network – Congratulations!

There are a few ways you can capitalise on your new found Finalists title and create an enviable market position.Here’s a list of a few ways you will be able to communicate to your market place just what it means to be named as an ARERAs Finalist:

Here’s a list of a few ways you will be able to communicate to your market place just what it means to be named as an ARERAs Finalist:

  • Send a Press Release to your local paper including photos and an explanation of what the ARERA’s are all about to create awareness in your market.
    Put a copy of your Finalist Certificate in your Pre-Listing Kit, together with a congratulatory third party letter from your Principal/Manager.
  • Tag the end of your email signature “Finalist of Australasian Real Estate Results Award” with a click through to an article or your profile on your agency website. Here you can mention awards won over the years and talk a little about what it means to be an RER Network Member.
  • Use specific messages in your marketing. For example, if you’re a Finalist in the New Agent category could say “Interested in talking with Finalist – New Agent of the Year ?”
  • Send a thank you letter to all your clients for having faith, commitment and trust in you as their number one agent.
  • Include Finalist details as well as your winners in all marketing.
  • Create a social media campaign based on your Finalist news.
    Send a letter to pipeline Sellers and Potential Sellers.
  • Put your ARERA’s Finalist logos on your business cards and stationery.
  • Send a mailout to your database (both Sales & Property Management).
  • Leverage your Finalist status from a recruitment point of view. E.g. Principal of the Year – great opportunity here!
  • If it is viable in your area, conduct live radio interviews, recorded commercials, or participate in specialised segments.
  • Include feature articles in your agency newsletter to your database.
  • Update your pre-listing kit to include your awards.
  • List your awards on your website.
  • Have a slideshow of ARERA’s images on your website to show it how prestige the awards are.
  • Update your email signatures with your Finalist logos.
  • Send specific ‘thank you’ cards to clients.
  • Post and share as much as you can on Social Media.
  • Tweet about it.
  • Blog about it.
  • Send a letter from your Principal (a third party) about being a Finalist to your Pipeline.
  • If you have a print run of business cards in the near future – make sure your Finalist logo is on there!
  • Advertise in your local paper.
  • Ensure all electronic stationery is updated as well.